HomeAbout
Available for new contract projects

Hi, I'm Nayananjalee. A medical SEO and AEO specialist, known as the Queen of AEO.

For over 7 years I've worked in search, and today I focus on one thing: helping healthcare clinics and practices rank in Google and be cited inside AI Overviews, ChatGPT and Perplexity. Technical SEO is the foundation. AEO is where I take it now.

Based In
Colombo, Sri Lanka
Focus
Medical SEO & AEO
Experience
7+ Years
Known As
Queen of AEO
Nayananjalee Rajarathna, medical SEO and AEO specialist based in Sri Lanka, known as the Queen of AEO
8
Brisbane clinics
ranked #1
Career Timeline
2018
Started SEO career, first role in the healthcare niche
2020
Moved to international contracts, first AU and UK clients
2022
Deepened focus on medical and healthcare websites
2024
Began dedicated AEO work for AI search visibility
2025
Completed Acuity Analytics AEO/GEO contract, Sri Lanka financial sector
2026
Published the FOUND Framework and the book Decision Engine Optimization. Known as the Queen of AEO.

From technical SEO, to answer engines.

When I started seven years ago, ranking on Google was the whole job. Today patients also ask ChatGPT, Perplexity and Google's AI Overviews for health information before they ever click a website. The job changed, and I changed with it.

I built my career on medical and healthcare websites, which are the hardest category in search: they sit in Google's YMYL classification, they are held to the strictest quality standards, and they are governed by advertising rules other industries never touch. That is exactly the environment that taught me to make content genuinely trustworthy, not just optimised.

Why AEO, and why now

Answer Engine Optimization is not a replacement for technical SEO. It is technical SEO pointed at AI engines. The same machine readable structure, entity clarity and independent authority that rank a page are what let an answer engine find, trust and cite it. Seven years of technical work is precisely what makes my AEO credible.

That progression is why I am known as the Queen of AEO, a descriptor earned through published work rather than self appointed: the FOUND Framework, the book Decision Engine Optimization, and documented client results. Real wins earn real titles, through proof rather than budget or borrowed authority.

If you want to be the answer an AI gives, you need someone who lives inside the data and the rules, not someone who manages someone else who does.

What I'm working on now

Current contract work across healthcare and professional services:

🇦🇺
Australia

Sydney Medical Clinic SEO & AEO

Medical SEO and AI-search visibility for a Sydney clinic. AHPRA-compliant content, suburb-level landing pages and AEO, applying the proven Brisbane methodology to the NSW market.

🇬🇧
United Kingdom

UK Construction Firm SEO

Full SEO programme for an established UK construction company, covering technical SEO, regional UK rankings and Google Business Profile optimisation.

See verified results from 8 Brisbane medical centres →

I take a limited number of contract projects for businesses ready to win on both Google and AI search. If that is you, let's talk.

My Framework

The FOUND Framework

The method I created and published for making a brand consistently visible to AI answer engines. AI visibility is an outcome of being FOUND, not a tactic for being mentioned.

F

Findability

Can AI and Search actually find the information?

O

Originality

Why would an AI system need your information?

U

Understanding

Does the machine understand what you do?

N

Networked Authority

Does the world independently reinforce it?

D

Demonstrability

Can you prove you are worth trusting?

Read the full FOUND Framework →

My Expertise

What I specialise in

Depth across every layer of modern search visibility, with medical and healthcare as the specialism.

M

Medical & Healthcare SEO

Compliance aware SEO for clinics and practices, the methodology behind 8 Brisbane medical centres ranked first in their suburbs.

AHPRAE-E-A-TMedical schema
A

Answer Engine Optimisation

Getting cited as the answer inside ChatGPT, Perplexity, Gemini and Google AI Overviews, using the FOUND Framework.

FAQ schemaEntity signalsRAG
G

Generative Engine Optimisation

Positioning a brand inside AI generated content and knowledge graphs, so engines recognise and reference it by name.

Knowledge graphCitationsllms.txt
T

Technical SEO

Core Web Vitals, crawlability, indexation, rendering and schema. The foundation everything else ranks on.

Core Web VitalsSchemaIndexation
L

Local SEO & Google Maps

Google Business Profile optimisation and local pack strategy that turns visibility into calls and bookings.

GBPLocal packCitations
D

Data & Reporting

Every decision backed by real numbers, reported through your own Search Console and Analytics, never behind my login.

GSCGA4Semrush
Completed 2025

Acuity Analytics, AEO/GEO Specialist

Sri Lanka · Financial Sector

A contract engagement positioning the brand inside ChatGPT, Perplexity and Google AI Overview responses, pioneering AI search visibility work in the Sri Lankan financial sector before AEO became mainstream.

My Principles

How I actually work

Not slogans. The rules I refuse to break, drawn straight from the FOUND Framework's own discipline.

01

Proof over promotion

No bought authority, no manufactured mentions, no fake signals. Visibility earned through real evidence, because the engines are getting better at ignoring manipulation, not worse.

02

You talk to me

No account managers, no outsourcing. You communicate directly with the specialist doing the work, on WhatsApp, email or call.

03

Honest reporting

Real numbers through your own Search Console and Analytics, including what did not work. If something is not moving the needle, I say so.

04

Compliance first in healthcare

In regulated fields I audit every page against advertising rules before touching rankings. In medicine, AI visibility is a duty of care, not a growth hack.

05

Data over opinions

Every decision backed by keyword data, competitor analysis or test results from your market today, not best practices from years ago.

06

Contract based, no lock-in games

Clear scoped engagements. You stay because the work produces results, not because a long contract traps you.

Let's Work Together

Ready to be the answer?

Every project starts with a free audit, no obligation and no sales pitch. Just an honest look at your site and what it would take to rank in Google and be cited in AI search.