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Available for new contract projects

Hi, I’m Nayananjalee. Your SEO partner in Sri Lanka.

For over 7 years, I’ve helped businesses across Sri Lanka, Australia, the UK, USA, UAE and Dubai climb the rankings on Google — and now on ChatGPT, Perplexity and AI search engines too.

Based In
Colombo, Sri Lanka
Specialising In
SEO · AEO · GEO
Experience
7+ Years
Engagement
Contract-Based
Work With Me →
View LinkedIn
Nayananjalee Rajarathna, SEO AEO GEO Specialist based in Sri Lanka
50+
Contract Projects
Delivered


Career Timeline
2018
Started SEO career — first agency role in healthcare niche
2020
Transitioned to international contracts — first AU & UK clients
2022
Expanded into travel, construction and education niches
2024
Pioneered AEO work for AI search visibility
2025
Completed Acuity Analytics AEO/GEO contract — Sri Lanka’s financial sector
Now
Active projects: UK construction firm + Sydney medical clinic SEO

My Story

From Sri Lanka, to the World.

When I started in SEO seven years ago, ranking on Google was the only game in town. Today, customers are also asking ChatGPT, Perplexity, and Gemini for recommendations. The game changed — and so did I.

I built my SEO career working with healthcare clinics, travel agencies, construction firms and education platforms across multiple markets. Every project taught me something new: that great SEO is never just about rankings. It’s about understanding what your customer is actually searching for — and being the answer they find.

Why I went freelance

Agencies move fast. Too fast. After years of watching account managers translate strategy back and forth between clients and specialists, I realised something simple: the best SEO results happen when the specialist talks directly to the business owner.

So I went contract-only. Every project I take, I personally execute. No handoffs. No “the team is working on it.” Just direct accountability between me and your rankings.

If you want to rank, you need someone who lives inside the data — not someone who manages someone else who does.

What I’m Working On Now

Two active international contract projects across construction and healthcare sectors:

🇬🇧
United Kingdom

UK Construction Firm SEO

Full SEO programme for an established UK construction company. Technical SEO, local UK rankings, and Google Business Profile optimisation across regional UK markets.

🇦🇺
Australia

Sydney Medical Clinic SEO

Specialist medical SEO programme for a Sydney medical clinic. AHPRA-compliant content, suburb-specific landing pages, AEO for AI search visibility — applying the proven Brisbane methodology to the NSW market.

→ See verified results from 8 Brisbane medical centres in my published portfolio.

Alongside these active engagements, I take on a limited number of contract projects for international businesses ready to win on both Google and AI search. If that’s you — let’s talk.

My Expertise

What I Specialise In

Seven years isn’t just a number — it’s depth across every layer of modern search visibility. Here’s exactly what I bring to your project.

S

Search Engine Optimisation

The foundation. Technical SEO, on-page optimisation, content strategy and ethical link building that ranks you on Google for high-intent commercial keywords.

Technical SEOOn-PageSchemaCore Web Vitals
A

Answer Engine Optimisation

The future. AEO gets your business cited as the authoritative answer in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. Few specialists work here yet.

FAQ SchemaEntity SignalsChatGPTPerplexity
G

Generative Engine Optimisation

The frontier. GEO positions your brand inside AI-generated content, knowledge graphs and generative search experiences. Authority that compounds across platforms.

Knowledge PanelsCitationsGoogle SGEllms.txt
🌍

International SEO

Geo-targeted SEO across English-speaking markets. hreflang implementation, country-specific keyword research and market-adapted content strategies.

AUUKUSAUAEDubai
📊

Data & Analytics

Every decision backed by real numbers. Keyword research, competitor analysis, intent mapping, and ranking tracking across Google Search Console and 3rd-party tools.

GSCGA4AhrefsSemrush
✍️

SEO Content Strategy

Topic clusters, pillar pages, editorial calendars and content briefs — all built around the actual questions your customers are typing into search.

Topic ClustersContent BriefsPillar Pages

Industries Served

Where I’ve Delivered Results

7+ years across diverse sectors. Each industry has its own search behaviour, customer intent and ranking challenges — and I’ve worked them all.

🏥

Healthcare

Clinics, medical practices, wellness brands

✈️

Travel & Tourism

Tour operators, agencies, hospitality

🏗️

Construction

Contractors, suppliers, services

🎓

Education

Online courses, training providers

💰

Finance

Past AEO/GEO contract experience

🛒

E-Commerce

Online stores, product brands

I specialise in SEO for medical clinics and healthcare practices, helping doctors and practitioners across Australia, the UK and Sri Lanka dominate Google Maps and AI search results while maintaining AHPRA compliance. My complete medical SEO guide shares the framework I use with healthcare clients.

A
📍 Completed 2025

Acuity Analytics — AEO/GEO Specialist

Sri Lanka · Financial Sector

Completed a contract engagement as AEO/GEO Specialist for one of Sri Lanka’s leading financial analytics firms. Focused on positioning the brand inside ChatGPT, Perplexity and Google AI Overview responses — pioneering AI search visibility work in the Sri Lankan financial sector before AEO became mainstream.

Key outcomes: Established AI search citation framework, implemented entity-level optimisation, built knowledge graph signals across multiple AI platforms.

My Tech Stack

Tools I Work With Daily

Professional-grade tools for serious SEO work. No guesswork, no free tool shortcuts when paid platforms give better data.

Ahrefs

Backlinks · Keywords

Semrush

Competitor · SERP

Screaming Frog

Technical Audits

Sitebulb

Site Crawling

Google Search Console

Performance Data

GA4

Analytics

Google PageSpeed

Core Web Vitals

Schema Validator

Structured Data

Perplexity Pro

AEO Tracking

ChatGPT Plus

AEO Tracking

Surfer SEO

Content Optimisation

Yoast / RankMath

WordPress SEO

My Principles

How I Actually Work

These aren’t marketing slogans. These are the rules I refuse to break, no matter how big or small the project.

01

White-Hat Only

No black-hat tricks. No PBNs. No buying spammy backlinks. Every strategy survives every Google algorithm update because it’s built on real value.

02

You Talk to Me

No account managers translating between us. You communicate directly with the specialist — on WhatsApp, email or video calls. Always.

03

Honest Reporting

I show you what worked AND what didn’t. Real numbers, not vanity metrics. If something isn’t moving the needle, I tell you — even if it’s uncomfortable.

04

No Lock-In Contracts

Cancel monthly retainers anytime. I’d rather earn your trust month after month than trap you in a 12-month contract. Period.

05

Data Over Opinions

Every decision backed by keyword data, competitor analysis or test results. Not hunches. Not “best practices from 2018.” Real data from your market today.

06

Continuous Learning

SEO evolves weekly. AEO and GEO didn’t even exist three years ago. I’m in this for the long haul — constantly testing, learning, and updating my craft.

Let’s Work Together

Ready to See If We’re a Good Fit?

Every project starts with a free SEO audit — no obligation, no sales pitch. Just an honest look at your site and what it would take to rank where you want to be.

Get a Free Audit →
WhatsApp Me
📞 +94 71 980 4169 ·
✉️ sbmnayananjalee@gmail.com ·
💼 LinkedIn